Russian Restaurant Chain Launches ICO-Themed Menu Complete With Chinese BanOctober 5, 2017 4:30 pm
A Russian restaurant chain has released a dedicated ICO-themed menu for Autumn 2017 that’s drawing attention as a unique marketing effort to encourage cryptocurrency use, Cointelegraph .com reported Thursday.
Dve Palochki (‘Two Chopsticks’), which operates primarily in Moscow and St. Petersburg, unveiled the unlikely marketing move last week, the report said.
Among the menu items are a “mulled wine ICO” with drinks priced in “tokens” equal to Russian rubles, the report said.
The menu even includes an unavailable Chinese mulled wine, which the menu describes as “banned,” Cointelegraph .com reports.
“Latin America, China, Japan and Europe have invested their cryptocurrency in ICOs,” a blog post about the release reads.
“But we know what you should invest in this Autumn.”
Russian regulators have offered mixed signals even as the country continues to be at the forefront of ICO activity, with numerous startups and “projects” at various levels of completion seeking to capital on current cryptocurrency market profitability, the report said.
Russian lawmakers have recently repeated intentions to ban cryptocurrency for “unqualified” investors, without giving specific details as to how the ban would work.
With the status of ICO tokens remaining a less contentious gray area, businesses are unafraid of repercussions, the report said.
“We invite you to place your bets on cryptocurrency’s long-term outlook,” the blog post continues.
Earlier this summer, branches of Burger King in Moscow began accepting Bitcoin payments in a limited pilot test. In August, the fast food giant launched Whoppercoin, a homegrown digital token based on the Waves platform, Cointelegraph .com reported.
– WN.com, Jack Durschlag