Burger King In Russia Starts Using Cryptocurrency of Whoppercoins in Loyalty Program

August 30, 2017 1:55 am Published by

Instead of a traditional loyalty card, Burger King is rolling out a new idea for rewarding their return customers by starting their own cryptocurrency, according to Endgadget.

The BK Lounge in Russia will begin issuing Whoppercoins when people purchase food at the restaurant.

If fans gather enough Whoppercoins, they can redeem them for chicken nuggets, burgers, and King Boquet Buckets across the Country.

One billion Whoppercoin have been issued using the Waves platform and more will follow if the program succeeds.

“Eating Whoppers now is a strategy for financial prosperity tomorrow,” the chain’s Ivan Shestov said in a press release.

The press release detailed that for every rouble spent ($1.00 USD), the customer receives one single Whoppercoin and a free Whopper would be 1,700 Whoppercoins.

But like other cryptocurrencies, the fans are allowed to trade or sell the Whoppercoins online, with Burger King planning to release an Android and iOs app to track the collection next month.

Even for those outside of Russia, Burger King is allowing fans to monitor Whoppercoins trading online, with 36 transfer already taking place on the first day that the program was open.

WN.com, Maureen Foody

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